Lexus + COPA90

Ahead of the 2018 World Cup in Russia, Lexus approached COPA90 to amplify their brand’s initiative to celebrate the extraordinary lives led by the Latinx North American football supporter community. My team and I identified and profiled several Latinx football supporters and players living in the USA and Mexico, and shared their stories in a limited docu-series and social media campaign, distributed across COPA90 owned channels.

Executive Producer

Agency: COPA90
Art Direction: CJ Taglione
Production: Good Boy Creative
Host: Aaron West