adidas: Predator relaunch

While at COPA90 I led an ongoing content creation partnership between adidas and COPA90. For this project my team at COPA90 was tasked with developing a North American focused social media campaign that aligned to their global campaign relaunch of their iconic football boot, Predator.

Building upon the look and feel of the global campaign (featuring legendary footballer Paul Pogba) I led my team in creating a social media campaign that showcased young upcoming North American football creators and players.

Executive Producer, Brand Director

Agency: COPA90
Art Direction: CJ Taglione
Production: Good Boy Creative
Talent: Efraín Álvarez, Alexander Mendoza, Matthew Stith