adidas + MLS + COPA90

While at COPA90 I led an ongoing content creation partnership between adidas and COPA90. For this project my team developed a five-part docu-series as part of the larger adidas initiative to promote Major League Soccer internationally. The series focuses on stories and players that resonate with a global football audience. 

The series showcases the Atlanta United FC supporter base and club’s record-breaking game-day attendance in their debut season in the state of the art Mercedes Benz Stadium. The series also explores the emerging MLS rivalries in New York and Cascadia, introduces up-and-coming MLS player Jack Harrison, and profiles league veterans Gyasi Zardes and Sacha Kljestan.

Executive Producer, Brand Director

Agency/Production: COPA90
Director: Peter Karl